Bold&Grit Team
CASE STUDY
Bold&Grit Team designs the highest quality custom sportswear for professional and amateur athletes alike, including custom gymnastics leotards and warmups. Bold&Grit Team is dedicated to helping athletes achieve their athletic goals while representing their teams loudly and proudly.
The Challenge
The custom team uniform business line mostly relied on offline leads, which required extra time and effort from the sales team.
There was no CRM system in place and the Google Ads account was not set up correctly, resulting in no leads or online sales.
The Solution
To increase organic traffic and generate leads to the website that specializes in selling custom uniforms for gyms and gymnastics teams, with specific search terms for team apparel.
We conducted a market and competition analysis to identify search opportunities and created internal pages based on these criteria.
We configured measurement tools to evaluate traffic performance, requested indexing of new pages from Google, and continually improved the site's speed and user experience.
We improved the way customers could find Bold&Grit custom products by doing extensive keyword research and creating better categorization and information architecture.
To help customers find what they were looking for, we created twenty-one landing pages for each of the custom team uniforms services that Bold&Grit offers, including custom gymnastics leotards, custom warm-up suits, custom team uniforms, and more.
We also made it easier for customers to submit web forms to generate leads.
We created metadata and tags for each page and image on the site and wrote SEO-optimized content based on the previously identified keywords.
The entire strategy was based on white hat SEO techniques, an essential guideline for the work we perform at the agency.
The results
The results of the campaign were impressive:
Increase of 167% in organic website traffic.
7%
Website bounce rate
97+
New words in Google
172%
New organic users
433+
Organic visitors
Over 3,500 new organic users compared to the previous year.
- Organic traffic became the main source of visits to the website
- An increase in Google indexing by more than 500 search criteria compared to the previous year.
500 new keywords in Google, 4,300 new organic sessions
- The insights gained from this campaign included 500 new keywords in Google, 4,300 new organic sessions, and the creation of 30 new service pages. Bold&Grit Team increased organic traffic and improved website positioning were key factors in obtaining more sales and prospects.
