Bold&Grit Online Store

Bold&Grit Online Store

CASE STUDY

Bold&Grit Team designs the highest quality custom sportswear for professional and amateur athletes alike, including custom gymnastics leotards and warmups. Bold&Grit Team is dedicated to helping athletes achieve their athletic goals while representing their teams loudly and proudly.

The Challenge

Bold&Grit had an online store built in PrestaShop that had no sales and many errors. The store was not functioning well and needed a redesign and a new platform, such as Shopify.

The Solution

To increase organic traffic and boost sales for the new Bold&Grit store in the United States, we implemented the executed the following plan:

We redesigned and created a new online store on the Shopify platform with improved design, appearance, and user experience.

We identified each of the categories, subcategories, and products offered by the store to conduct a deep keyword research for each one.

We created new categories and descriptive texts for the categories and products of each one, as well as metadata and Alt tags for images.

We created and configured measurement and developer tools from Google, requesting the indexing and constant tracking of the store recently migrated from Prestashop to Shopify.

The results

The results of the campaign were impressive:

More than 400% growth in keyword indexing on Google.

2600%

Organic Users

355+

New words in Google

2700+

New organic sessions

157%

New organic users

156% growth in organic traffic to the store

156% growth in organic traffic to the store, comparing the second semester vs the first semester after migration from Prestashop.
More than 400% growth in keyword indexing on Google.

At the start of the strategy, 113 keywords were indexed in Google.

At the start of the strategy, 113 keywords were indexed in Google. Six months after all the SEO work, there were 468 indexed keywords.
In the first 10 months, we converted the organic channel into the largest source of visits to the online store.