Asbestos Removal PRO

CASE STUDY

Asbestos Removal is a company headquartered in Atlanta, GA and South Florida that specializes in asbestos removal, control, and encapsulation. With over 8 years of experience in the market and a wide range of services related to the treatment of this hazardous material.

The Challenge

Asbestos Removal PRO was faced with a complex digital marketing challenge. Their goal was to strengthen their local presence in key markets like Metro Atlanta, South, and Central Florida. The dual objectives were to boost organic traffic to their website and improve search engine rankings for their service pages, focusing on specific asbestos-related keywords in these regions.

However, in a highly competitive digital landscape where local search optimization is crucial, the company found it increasingly hard to achieve high visibility on search engines. Additionally, they were confronted with the task of making their website more user-friendly and informative to enhance the user experience and increase the chances of converting visitors into leads.

The Solution

To address this challenge, the digital marketing agency implemented a comprehensive solution that included:

Identifying the current state of the website and internal pages.

Identifying the needs and opportunities offered by the market in the service

Conducting keyword research and creating metadata for each existing page on the website.

Creating landing pages for each service based on keyword research

Developing informative articles based on each service or topic offered by the company.

Optimizing website speed, code, and elements that affect website performance.

All of the strategies were implemented following the guidelines of major search engines, without jeopardizing the site's ranking or indexing.

The results

The results of the campaign were impressive:

A 541% increase in organic traffic compared to the previous year, measured from January to January.

541%

Increase in organic traffic

3500+

New organic users

500+

Increase in search

4300+

Increase in organic traffic

Over 3,500 new organic users compared to the previous year.

  • Organic traffic became the main source of visits to the website
  • An increase in Google indexing by more than 500 search criteria compared to the previous year.

500 new keywords in Google, 4,300 new organic sessions

  • The insights gained from this campaign included 500 new keywords in Google, 4,300 new organic sessions, and the creation of 30 new service pages. Asbestos Removal’s increased organic traffic and improved website positioning were key factors in obtaining more sales and prospects.

If you want to improve your website's positioning on Google and increase your sales or prospects, contact us to learn more about our optimized strategies.

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